Utkarsh initiative

Summary

Innovation :To issue Deputy Commissioner (DC) Cards to the families of girls

Duration : 2018 onwards

Location : Una, Himachal Pradesh.

Key Stakeholders : Deputy Commissioner, Various Government Departments, Child Development Programme Officers (CDPO), Anganwadi Workers, Anganwadi Helpers, Families with Daughters

Brief Description

Under Beti Bachao Beti Padhao (BBBP), the District Administration of Una is undertaking an innovative experiment whereby DC Cards are issued to parents who have only daughters, with the objective of providing ‘priority’ in availing Government schemes/benefits. Families having only daughters were identified by the Child Development Programme Officers, Anganwadi Workers and Anganwadi Helpers. Mass awareness and publicity was made by the District Administration so that relevant families could avail benefits of this initiative. A brochure, to this effect, was published, titled ‘Una Utkarsh – Zila Prashasan, Una Ki Ek Pahal’, which is an effective awareness generation tool used.

Factors Contributing to Success

The District Administration's dedication towards BBBP has resulted in the success of this initiative.

Outcome, Benefits & Impact

The most significant achievement of this activity is that 4500 families that have benefitted, feel honoured to be served on a priority basis in all Government offices in the District of Una.

Challenges and Future Prospects

The challenge is to ensure that all eligible families avail the benefits and that this unique initiative is sustained. The District Administration is determined to cover every eligible family soon.

Source: Innovations under Beti Bachao Beti Padhao